CRM, email, paid media, automation, data enrichment, and the reporting that connects it all. Lemnos builds the systems layer so your marketing actually works — without hiring a full-time ops team.
Most SMBs don't need five agencies. They need one person who knows how all the pieces connect and can build them properly.
HubSpot builds from scratch — custom properties, deal pipelines, lifecycle stages, segmentation frameworks. Plus platform migrations, database cleanup, deduplication, normalization, and the lead status definitions that keep marketing and sales aligned.
Configuring and integrating the tools across CRM, email, paid, display, social, and enrichment platforms. Clean data flow between systems, vendor evaluation and procurement, contract negotiation, and making sure everything actually talks to each other.
The systems that connect marketing activity to qualified pipeline. Lead qualification logic, routing rules, enrichment workflows, automated nurture sequences, lifecycle stage models, and multi-channel campaign infrastructure that feeds pipeline from multiple sources.
Campaign setup and management across Google Ads, Performance Max, programmatic display, and paid social. Account structure, audience targeting, creative rotation, budget allocation, retargeting workflows, and the attribution reporting that shows what's working.
Platform setup across cold outreach and nurture. Automation workflows, list segmentation, send scheduling, deliverability monitoring, ISP reputation management, and campaign QA. From database of 100 to database of 100K+.
These aren't separate services — they run through everything above.
BI reporting in Looker Studio connecting cross-channel data into dashboards your team can actually use. GA4 and GTM implementation.
Database cleanup, deduplication, normalization, and enrichment workflows with smart exclusion filters.
MarTech assessment, contract negotiation, onboarding, and integration. The right tools, configured properly.
Lifecycle stage design, lead status definitions, MQL/SQL criteria, and structured handoff processes across teams.
Lemnos works as a fractional marketing operations partner — embedded in your team, owning the systems layer, without a full-time salary and benefits line item.
We look at what you have, what's broken, and what's missing. No 40-page deck — just a clear picture of the infrastructure gaps and a plan to close them.
Hands-on implementation. CRM setup, platform integrations, automation workflows, campaign infrastructure, reporting — built and configured to your sales process.
Ongoing operations, monitoring, and iteration. Deliverability management, data hygiene, campaign QA, reporting, and the vendor management that keeps the stack healthy.
Fractional marketing technology partner for SMBs across insurance, benefits, and professional services. Built and managed the full martech ecosystem — CRM, email, paid media, display, social, automation, and reporting — for multiple concurrent clients. Led CRM builds from scratch, platform migrations, database cleanup, lead qualification and routing systems, ad campaign infrastructure, and cross-channel BI reporting.
Designed a lead qualification and routing system for an insurance underwriting client using vendor-hosted forms to capture criteria, automatically match and route qualified leads, and sell unmatched leads to secondary carriers. Set up warm call transfers and retargeting email campaigns to maximize lead value.
Led the marketing technology ecosystem and digital operations for a high-volume D2C insurance brand. Managed a direct report and vendor partnerships across email, paid media, display, and social. Ran a 100K+ contact database in Acoustic with data feeds via SFTP. Executed multi-channel remarketing campaigns targeting cancelled policyholders — 2 to 5 concurrent campaigns with email volumes exceeding 100K sends per month.
Identified a brand reputation gap and integrated Trustpilot into the website, automated review collection via email, and partnered with sales leadership on a recognition program that improved morale, service quality, and social proof contributing to increased sales.
Lemnos Consulting is run by Pete Delago — a marketing operations generalist who spent the last 8+ years building the CRM, email, paid media, automation, and reporting infrastructure that marketing teams rely on but rarely have someone dedicated to managing.
Before Lemnos, Pete led digital marketing and analytics for Good2Go Auto Insurance, managing a 100K+ contact database, multi-channel remarketing campaigns, and the full ad tech vendor stack for a high-volume D2C brand.
The consultancy exists because most SMBs need someone who can build the whole system — not just one platform. And they need it at a price point that doesn't require enterprise budgets.
Pete is also open to full-time roles in marketing operations, martech, demand gen, or revenue operations for the right organization. View the personal site →
Whether you need a fractional marketing ops partner or you're hiring for a full-time role — either way, the conversation starts the same.
Fractional marketing ops for SMBs. CRM, email, paid media, automation, reporting — scoped to what you actually need, at a price that works.
Open to full-time roles in marketing operations, martech, demand gen, or revenue operations. View resume site →