CRM, email, paid media, automation, data enrichment, and the reporting that ties it all together. Lemnos builds the systems layer and stays on to run it — so your marketing actually works without a full-time ops hire.
Most SMBs don't need five agencies. They need one operator who knows how the pieces connect, builds them right the first time, and stays on to run them.
HubSpot builds from scratch — custom properties, deal pipelines, lifecycle stages, segmentation frameworks. Plus platform migrations, database cleanup, deduplication, normalization, and the lead status definitions that keep marketing and sales aligned.
Configuring and integrating the tools across CRM, email, paid, display, social, and enrichment platforms. Clean data flow between systems, vendor evaluation and procurement, contract negotiation, and making sure everything actually talks to each other.
The systems that connect marketing activity to qualified pipeline. Lead qualification logic, routing rules, enrichment workflows, automated nurture sequences, lifecycle stage models, and multi-channel campaign infrastructure that feeds pipeline from multiple sources.
Campaign setup and management across Google Ads, Performance Max, programmatic display, and paid social. Account structure, audience targeting, creative rotation, budget allocation, retargeting workflows, and the attribution reporting that shows what's working.
Platform setup across cold outreach and nurture. Automation workflows, list segmentation, send scheduling, deliverability monitoring, ISP reputation management, and campaign QA. From database of 100 to database of 100K+.
These aren't separate services — they run through everything above.
BI reporting in Looker Studio connecting cross-channel data into dashboards your team can actually use. GA4 and GTM implementation.
Database cleanup, deduplication, normalization, and enrichment workflows with smart exclusion filters.
MarTech assessment, contract negotiation, onboarding, and integration. The right tools, configured properly.
Lifecycle stage design, lead status definitions, MQL/SQL criteria, and structured handoff processes across teams.
Lemnos works as your marketing operations partner — embedded in your team, owning the systems layer, without a full-time salary and benefits line item.
We look at what you have, what's broken, and what's missing. No 40-page deck — just a clear picture of the infrastructure gaps and a plan to close them.
Hands-on implementation. CRM setup, platform integrations, automation workflows, campaign infrastructure, reporting — built and configured to your sales process.
Ongoing operations, monitoring, and iteration. Deliverability management, data hygiene, campaign QA, reporting, and the vendor management that keeps the stack healthy.
Three engagement shapes — scoped to what your team actually needs.
One HubSpot instance built from scratch and repurposed across four distinct business pivots — different ICPs, different funnel models, different messaging. Lemnos owns the full systems layer: CRM build, lead qualification and routing, ad campaign infrastructure across Google / Performance Max / Meta / StackAdapt, email and cold outreach platforms, and cross-channel BI reporting in Looker Studio.
The retainer model is the differentiator. We don't hand off and leave — we stay on to operate the system as the business strategy evolves. That's how the same HubSpot instance survived four pivots without being rebuilt.
Beyond the primary retainer, Lemnos takes on focused project work: cold email infrastructure builds, AI-driven enrichment pipelines, multi-vendor lead acquisition orchestration. Recent example — a Clay pipeline that intakes 8K raw D&B records and outputs segmented, sales-ready audiences with zero manual intervention beyond config and guardrails. Scope is set against the outcome, not by the hour.
Some teams don't need another build — they need someone running the stack they already have. Lemnos takes on day-to-day operations at scale: deliverability monitoring across high-volume sending, list hygiene on 100K+ databases, multi-channel campaign QA, and vendor coordination across email, paid, and data enrichment platforms. Same operator who'd have built the system from scratch, dropped in to run what's already there.
Lemnos Consulting is a marketing operations consultancy for SMBs with immature or fragmented martech stacks — typically 50 to 500 employees in regulated or mission-driven verticals.
Most consultancies show up, build a system, and leave. Lemnos builds the system and stays on to operate it. That's the difference: continuity from architecture through execution, without the overhead of a full-time hire and without the discontinuity of agency rotation.
Founded in 2023 by Pete Delago, who brings 8+ years of in-house martech operations leadership prior to Lemnos. More on Pete →
Tell us what you're working on — current stack, what's broken, what's missing. We'll come back within one business day.